BORDER BISCUITS - ‘MADE FOR A HIGHER BISCUIT PURPOSE’
Border had gone through a rebrand and wanted a creative platform that would complement their new, stylish pack design and help them cut through with shoppers looking for a premium, everyday, biscuit.
As part of the successful pitch-winning creative team, I helped conceive the ‘Made for a higher biscuit purpose’ concept that positioned Border biscuits as having been crafted specifically to make everyday moments special. I also developed the campaign tone of voice which was in evidence across OOH, print, and social executions.
My role: Concept creation & copywriting
Agency: Haygarth
