peroni - ‘made in italy’
Peroni wanted to give people an unmistakable taste of Italy highlighting the brand’s heritage, the classic Italian ingredients, and effortless style that are integral to its charm.
This cinema ad beckons you in to experience the land Peroni calls home: the ‘real Italy’. All sun-soaked maize fields, lemon groves, and windy small-town streets. An intimate gathering awaits. Friends, laughter, and an enticing opportunity to taste Italy’s finest.
My role: Concept and scripts
Agency: HeyHuman
