#RadoxREADY
Radox was launching two new shower gel fragrances: ‘Feel Ready’ and ‘Feel Victorious’, aiming to capitalise on the buzz surrounding the 2016 Rio Olympic Games with the latter.
Both new fragrances were designed to help people feel revitalised and ready for anything from the moment they step out of their morning shower, and Radox wanted a social campaign that really drove this benefit home for consumers.
They hadn’t had a social presence for quite some time but with a series of rousing posts for each new fragrance, we kicked off their comeback using #RadoxReady.
My role: Concept and copy
Agency: HeyHuman