SEEDLIP - ‘FOR THE NATURALLY SPIRITED’
Seedlip needed a shopper creative platform that introduced the brand to spirit drinkers looking to explore interesting alcohol-free alternatives. It needed to create intrigue that encouraged them to look beyond the 0.0% versions of the gin brands they loved and that justified the premium price point. This was also about positioning Seedlip as a spirit that would challenge the preconception that alcohol-free amounts to a diluted drinking experience.
So I came up with a platform that almost dared shoppers to deviate from the path well trodden. Whilst outlining suitability to those with a specific mindset, ‘For the naturally spirited’ aimed to appeal to the inner adventurous spirit and thirst for ‘the new’ that lies within everyone.
My role: Concept creation
Agency: TracyLocke
