Slimfast - ‘Works For Me’
SlimFast wanted to communicate that their diverse and delicious range of snacks, shakes, and noodle pots is perfect for women looking to achieve their weight-loss goals. They had adopted a sassy, on-your-side tone in their ‘Works for me’ campaign and wanted to get across that they were a partner women could trust, with products that suited every snack and meal scenario they’d encounter.
They had recruited Kimberley Walsh to help them communicate this and needed a series of ads that conveyed the positive, empowering tone of ‘Works for me’, whilst also drawing attention to new products like their new noodle pots and shakes. For each execution, I adopted the campaign tone to write headlines that reflected Kimberley’s lifestyle.
My role: Copy & concept for experiential
Agency: HeyHuman
