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sony xperia #worldofwow

We all love to travel and the phone in our pocket is the best, most convenient means we have of capturing every magnificent moment and sight we experience.

The Sony Xperia range of smartphones are all equipped with industry leading camera technology, capturing exceptional levels of detail, even in conditions such as low light.

We decided, that the best way to show off the impressive features of the new Xperia XZ smartphone was to test its capabilities in a way our audience could easily relate to. So, in the run up to Christmas 2017, we hit the road with photographer/influencer James Relf Dyer to capture the WOW of one of the world’s most breathtaking destinations: Lapland.

We produced a main film, documenting the trip, a series of ‘How to’ videos demonstrating the phone’s different camera features, and a raft of social posts featuring stills we captured using the phone.

My role: Concept and copy

Agency: HeyHuman


The first travel video in the Sony Xperia #WorldofWow series. We went to Lapland with travel photographer James Relf Dyer to put the Sony Xperia to the test in a Winter Wonderland.

The first of 2 'How To' Videos to accompany our #WorldofWow: Walking in Wonderland film. Take a low-light photography master class with travel photographer James Relf Dyer and discover what the Xperia XZ can really do #WorldofWOW

Second of 2 'How To' Videos to accompany our #WorldofWow: Walking in Wonderland film. Watch travel photographer James Relf Dyer share his secret to capturing amazing blur-free motion shots using the Xperia XZ

A campfire under the stars in a snowy wilderness. Shoot those 'pinch yourself moments' in breath-taking detail with the #Xperia XZ's advanced camera technology #WorldofWow #Lapland

113 Likes, 1 Comments - Sony Xperia GB (@sonyxperiagb) on Instagram: "A campfire under the stars in a snowy wilderness. Shoot those 'pinch yourself moments' in breath-..."